CONTENT THAT CONNECTS —
CREATED BY EXPERTS
Would you like to create high-quality content, but don't have the expertise or not enough of it? Would you like to do more sustainability communication, but the complexity of EGS topics is holding you back? Then take advantage of the expertise and capacity bundled in our content unit. Our speciality: We support you with specialist editors who bring both journalistic excellence and in-depth industry and ESG expertise to the table. Your advantage: We understand your business and are therefore quick to get to grips with the topic - for one-off measures as well as to relieve your teams on a permanent basis.
YOUR
CONTENT
IS GOLD
We see it time and again in our projects: there are huge content treasures in most companies that are waiting to be utilised. For more intensive stakeholder relationships, image building, customer loyalty, employer branding and much more. Our content unit offers you the expertise and resources you need to find these valuable treasures and utilise them in a targeted manner.
YOUR EASY INTRODUCTION TO EFFECTIVE CONTENT UTILISATION
Our content unit works with you to develop an integrated communication strategy. We help you to involve all departments and perspectives in the company and develop joint communication that is authentic and inspiring.
ANALYSIS
We structure the content available in your company, analyse the target groups and the competitive environment. In this way, we lay the foundation for content that is strategically targeted and has a lasting impact. And you only invest where it really pays off.
DISTRIBUTION
Strategic distribution takes content to where it is relevant. Whether texts, videos, white papers or social media posts: Through targeted channel selection, we increase visibility, strengthen positioning and create lasting resonance.
STRATEGY
We develop a well thought-out roadmap for you that combines your communication goals with the needs of your target groups. Your content strategy defines topics, formats and channels in line with your goals and target group needs - for consistent communication and lasting relevance on the market.
PRODUCTION
We conceptualise and create content that is qualitatively convincing and strategically effective. We adapt tonality, format and depth to the respective requirements, thus ensuring substance, consistency and connectivity.
TURNING INSIGHT
INTO IMPACT
Maximise the impact of your information and messages. Simple and efficient to realise. With the IR-ONE Content Unit, you have an experienced team at your disposal: specialists in corporate and sustainability communication with a deep understanding of the industry and an extensive service portfolio:
CONTENT SERVICES AT A GLANCE
Our services can be individually and flexibly customised to your requirements profile.
-
CONSULTING
- Analysis of current content, formats and concepts
- Advice on content strategy
- Advice on corporate communications
- Consultancy on internal communication (change communication, employee magazine, etc.)
- Content management/corporate communications strategy and planning
- Development of a social media strategy
- Change management communication (incl. consulting, workshops, coaching)
- Organisational development, especially in the areas of communication and sales
-
CONCEPTS
- Storytelling concepts
- Editorial plans for social media
- Content concept for websites
- Corporate communication concept
- Concept for corporate wording / corporate language
-
EDITORIAL
- Editorial direction/management
- Editing for external and internal communication
- Social media editing and account management
-
PRODUCTION
- Copywriting services in the context of annual/sustainability reports, for customer magazines, employee magazines, journals and anniversary publications, etc.
- Copywriting for external and internal communication
- Content creation (text, photo, video) for all communication channels
- Social media content (postings, texts)
MORE RESOURCES FOR YOUR TEAM?
We relieve you of the routines of communication work - reliably and strategically. For example, our content specialists step in when internal capacities are limited and ensure continuous, professional communication in social media, specialist publications, on your website, in internal media, blogs, vlogs, podcasts, newsletters, etc.
SUSTAINABLE SUCCESS - ALSO IN ESG COMMUNICATION
We write, design, animate and film your content. From topic identification, research and information preparation to content development and distribution: our specialists have experience in your industry and up-to-date knowledge of CSRD and other regulatory requirements.
CONTACT
Want to find out more? Send us a message and we’ll get back to you.
